Niantic has reportedly been “suffering a time of economic uncertainty” since since the launch of Pokemon Go in 2016, as the business searches for its next big commercial success story. As a consequence of this, the company is said to have shelved four projects and would reportedly terminate the employment of 8% of its personnel in an attempt to “further streamline” its business processes.
This is according to a recent report that was published by Bloomberg, which claims that it has seen an internal email that was delivered to employees by John Hanke, the chief executive officer of Niantic. Hanke allegedly states in the email that Niantic has to “further streamline our procedures” in order to “better position the business to survive any economic crises that may lie ahead.”
According to reports, two of the four ideas that were scrapped include a product called Heavy Metal, which was based on the Transformers IP and a game called Hamlet, which was created in collaboration with the theater company Punchdrunk. The report does not provide any indication of the stages of advancement that the projects have reached.
Following the stratospheric success of Pokemon Go, it is not unreasonable to imagine that Niantic is having difficulty balancing the various projects it is working on at the same time. It was always going to be tough for Niantic to recreate Pokemon Go’s popularity due to the fact that Pokemon is the most successful media franchise of all time and is well-known even among those who do not play video games. In addition, the company has seen a number of failures in recent years, including Wizards Unite and Pikmin Bloom, to name just two examples.
Peridot is a new augmented reality game from Niantic that our very own Eric Switzer recently had the opportunity to play out. In terms of what the developer is working on to alleviate its financial woes, our very own Eric Switzer recently had the opportunity to play out Peridot. He described the game as having far more in common with Chao Garden or Tamagotchi than it does with Pokemon Go. After making its debut in April of this year in Malaysia, the Peridot operating system is now going through a phase of a more gradual distribution.